JustWears Co-Founder Discusses Why Men's Underwear is Rife for a DTC Revolution

JustWears DTC Revolution

In this episode of the DTC Podcast, Alex Walsh, co-founder, JustWears, talks to Rachel Smith and Hugh Williams about how the men’s underwear category is perfectly set up for a direct-to-consumer model, his strategy around developing the business’ customer base, and the importance of building a community around a brand.