IPONWEB's Shane Shevlin Discusses how DTCs can Scale with Programmatic

Eve Sleep's Mark Russell

In this episode of the DTC Podcast, Shane Shevlin, SVP strategic development, IPONWEB, talks to Ciaran O’Kane and Hugh Williams about how DTC brands can expand beyond social, and tap new audiences with programmatic advertising, and what they need to do to make sense of the advertising ecosystem outside of walled gardens like Facebook and Google.