DTC INDEX
the global index for digital native and challenger brands


eTravelSafety
Travel & tourism

1-10 people
$658.4K

Evaneos
Travel & tourism

101-250 people
$109M

Eve Sleep
Home & Garden

100 people
$32.3M

Everlane
Fashion

220 people
$1.2M

EverlyWell
Health & Wellbeing

1-10 people
$55M

FabFitFun
Beauty

320 people
$3.5M

Fabletics
Fashion

210 people
No funding

FaceTory
Beauty

10 people
No funding


40 people
$10.2M

Familings
Home & Garden

1-10 people
$318.1K

Family Traveller
Baby & Child

50 people
$969.3K

FANCHEST
Gadgets & Accessories

20 people
$4M


1100 people
$2B

farfetch
Fashion

2920 people
$701.5M

FashionNova
Fashion

340 people
No funding

FATCO
Health & Wellbeing

10 people
No funding

Felcana
Pets

10 people
No funding

Ferm Living
Home & Garden

55 people
No funding

field&flower
Food & Drink

5 people
$1.1M

Fiinu
Finance

10 people
$731.4K

Finimize
Finance

11-50 people
$562.2K

Fintonic
Finance

11-50 people
$29.5M

Firebox
Gifts

50 people
No funding


1-10 people
$1.1M

Fit Kit
Health & Wellbeing

10 people
No funding

FitnessGenes
Health & Wellbeing

50 people
$6.6M

Five Four
Fashion

70 people
No funding

Fixico
Finance

51-100 people
$2.2M

Flaviar
Food & Drink

30 people
$639.6K

Flavourly
Food & Drink

15 people
$857K

FlixBus
Travel & tourism

249 people
No funding

Flykt
Travel & tourism

1-10 people
$360.5K

Food Clubs
Food & Drink

10 people
$429K

Food Stirs
Food & Drink

10 people
$5M

Food52
Food & Drink

120 people
$13.3M

Foodie&Tours
Travel & tourism

1-10 people
$266.8K

Foot Cardigan
Fashion

10 people
No funding


10 people
No funding

Frank And Oak
Fashion

220 people
$39.8M

Freeppie
Travel & tourism

11-50 people
$650K

Freetrade
Finance

11-50 people
$5.5M

Fresh fitness food
Food & Drink

30 people
No funding

fresh-range
Food & Drink

50 people
$396.7K

Freshly
Food & Drink

160 people
$107M

Friction Free Shaving
Health & Wellbeing

10 people
$1.8M

FriendlyScore
Finance

11-50 people
$2.5M

Frugi
Baby & Child

73 people
No funding


30 people
$12.2M

Fy
Wholesale

100 people
$500K

Gartenzwerg
Home & Garden

10 people
No funding

Gene by Gene
Health & Wellbeing

120 people
No funding

GetYourGuide
Travel & tourism

251-500 people
$170M

Glamsquad
Beauty

260 people
$24M

GlobeIn
Gifts

10 people
$3.2M

Glossier
Beauty

410 people
$186.4M

Go Get Glitter
Fashion

10 people
No funding

Gobble
Food & Drink

70 people
$29.9M

Goby
Health & Wellbeing

10 people
$2M

Gocase
Gadgets & Accessories

60 people
No funding

goHenry
Finance

100 people
$13.8M

GoldieBlox
Baby & Child

30 people
$15.1M

Good Sixty Limited
Food & Drink

10 people
$245K

Gousto
Food & Drink

200 people
$137.6M

Grailed
Fashion

50 people
$16.5M

GRANA
Fashion

130 people
$16M

GREATS
Fashion

70 people
$13M

Green Kid Crafts
Baby & Child

10 people
No funding

GuestToGuest
Travel & tourism

51-100 people
$41.3M

GuideMeRight
Travel & tourism

1-10 people
$344K

Gwynnie Bee
Fashion

320 people
No funding

Gym King
Fashion

10 people
No funding

Habito
Finance

101-250 people
$35M

Hairguard
Health & Wellbeing

1-10 people
No funding

HalalBooking.com
Travel & tourism

11-50 people
$800K

Halo Coffee
Food & Drink

people
$2M

Halo Top
Food & Drink

110 people
No funding

Happiest Baby
Baby & Child

50 people
$10M

Harper Wilde
Fashion

10 people
$2M

Harry’s
Beauty

370 people
$474.6M

Haute Hijab
Apparel

10 people
$2.3M

Headspace
Health & Wellbeing

101-250 people
$72M

Health-Ade
Food & Drink

130 people
$49.1M

Heidi Klein
Fashion

40 people
No funding

Heist Studios
Fashion

23 people
$8.1M

Helix Sleep
Home & Garden

30 people
$8.2M


20 people
No funding

HICKIES
Fashion

40 people
$15.2M

Hicks & Brown
Fashion

10 people
No funding

Hims
Health & Wellbeing

11-50 people
$197M

Hint Inc.
Food & Drink

140 people
$6.8M

HipClub
Travel & tourism

people
$9.8M

hiyacar
Travel & tourism

11-50 people
$12.4M

Hollar
Gifts

70 people
$47.6M

Holly & Beau
Baby & Child

1-10 people
$117.5K

Home Run
Food & Drink

50 people
$2.1M

Homechef
Food & Drink

1000 people
$50.9M

Homestay.com
Travel & tourism

11-50 people
$3M

Honest Company
Baby & Child

360 people
$503M

HoneyBum
Fashion

20 people
No funding

HoneyLove
Apparel

7 people
$120K


70 people
$30.5M

House of CB
Fashion

90 people
No funding

HouseKeep
Home & Garden

130 people
$1M

Houseology
Home & Garden

100 people
$6.1M

Hubble Contacts
Health & Wellbeing

11-50 people
$73.7M

Hubble Contacts
Health & Wellbeing

50 people
$73.7M

Huckberry
Fashion

90 people
No funding

Hudson Sutler
Fashion

10 people
No funding

Hügge
Home & Garden

1-10 people
$210K

HundredRooms
Travel & tourism

1-10 people
$10.1M

Hungry Harvest
Food & Drink

50 people
$525K

Hungryroot
Food & Drink

30 people
$35.4M

hush
Beauty

60 people
$120K

hvmn
Health & Wellbeing

10 people
$2.6M

I Love Snacks
Food & Drink

8 people
$286K

Ideal of Sweden
Home & Garden

50 people
$10.8M

In The Style
Fashion

50 people
No funding

IndoChino
Fashion

340 people
$47.3M

Ingle & Rhode
Gadgets & Accessories

9 people
$533K

Inside Tracker
Health & Wellbeing

11-50 people
$2.5M

instacart
Food & Drink

1890 people
$1.6B

Interior Define
Home & Garden

70 people
$27.2M

Ipsy
Beauty

116 people
$103.3M

isango!
Travel & tourism

11-50 people
$8M

itravel
Travel & tourism

11-50 people
$11.8M

J Hilburn
Fashion

1440 people
$26M

Jack Erwin
Fashion

10 people
$11.8M

Jaded London
Fashion

10 people
No funding

Jaja
Finance

30 people
$46M

Jewellerybox
Fashion

10 people
No funding

Jinn
Food & Drink

92 people
$19.2M

JIVR
Gadgets & Accessories

29 people
$2.9M

Jollychic
Gadgets & Accessories

360 people
$96M


11-50 people
$6.5M

journi
Travel & tourism

1-10 people
$452.2K

Julep
Beauty

428 people
$59.7M

JustDrive
Finance

11-50 people
$1.2M

JustFab
Fashion

80 people
No funding

JustWears
Apparel

1-10 people
$101K

Kettlebell Kitchen
Food & Drink

50 people
$2.6M

Kindur
Finance

11-50 people
$11.3M

Kinsa
Health & Wellbeing

11-50 people
$29.2M

Kionii
Fashion

10 people
No funding

Kipli
Home & Garden

1-10 people
$300K

Kiwi.com
Travel & tourism

501-1000 people
$1M

Klook
Travel

501-1000 people
$521.5M

Knot Standard
Fashion

100 people
$8.4M

Koala Mattress
Home & Garden

people
$10M

Koio Collective
Fashion

20 people
$5.1M

Kokoon
Gadgets & Accessories

15 people
$5M

Kolibree
Baby & Child

30 people
$5.7M

Kopari Beauty
Beauty

50 people
$20M


251-500 people
$497.3M

Kuiu
Fashion

40 people
$50M

Kuldea
Home & Garden

1-10 people
No funding


30 people
No funding

Lasula Boutique
Fashion

20 people
No funding

Laundrapp
Home & Garden

75 people
$18.5M

Laundryheap
Lifestyle

50 people
$3.8M

Le Tote
Fashion

120 people
$62.5M

Ledbury
Fashion

30 people
$5.4M

Leesa
Home & Garden

11-50 people
$32M

Lelo
Health & Wellbeing

250 people
No funding

LEVELsleep
Home & Garden

1-10 people
$1.2M

LF Stores
Fashion

100 people
No funding

LightInTheBox
Fashion

380 people
$35M

Lime
Travel

5001-10000 people
$765M

Lisa Angel
Fashion

20 people
No funding

listnride
Travel

10 people
$435.2K

Little Dish
Food & Drink

50 people
$22.1M

LIVELY
Fashion

60 people
$15M

Lola
Health & Wellbeing

11-50 people
$35.2M


50 people
$23M


16 people
$1M

Lookiero
Fashion

90 people
$4.6M

Loot Crate
Gifts

200 people
$18.5M


10 people
No funding

Love2Laundry
Lifestyle

6 people
$242K

love2move
Property

6 people
No funding

Lovehoney
Health & Wellbeing

178 people
No funding

LuisaViaRoma
Fashion

200 people
No funding

Lunar Way
Finance

51-100 people
$24.3M

Luuna
Home & Garden

11-50 people
$863.4K

Luxtripper
Travel & tourism

11-50 people
$1.5M

Luxury Promise
Fashion

10 people
No funding

Lydia
Finance

11-50 people
$29.2M

Mack Weldon
Fashion

30 people
$15.9M

Made In
Home & Garden

1-10 people
$5M

Madison Reed
Beauty

90 people
$70.1M

Mahabis
Fashion

20 people
No funding

Maisons du Monde
Home & Garden

1920 people
No funding

Maniere de Voir
Fashion

20 people
No funding

Manual
Health & Wellbeing

15 people
$6.5M

Marshmallow
Finance

1 - 10 people
$1.2M

Maude
Health & Wellbeing

1-10 people
$2.1M

Maven Clinic
Health & Wellbeing

11-50 people
$42.3M

Mealpal
Food & Drink

35 people
$35M

Mejuri
Fashion

50 people
$40K

memebox
Beauty

280 people
$156.7M

Meniga
Finance

101-250 people
$34.1M
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