Lindsay Rowntree

Lindsay Rowntree

Contributor, DTCDaily


Lindsay Rowntree is a contributor to DTCDaily, providing news and analysis on the emerging DTC company segment. Lindsay is also Head of Content at WireCorp. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay


  • Will UK Retailers Have a Merry Christmas?

    The Christmas season is a critical time for retail. As consumers work [...]

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  • The Post-GDPR Data Nirvana: How Can Retailers Navigate the New Marketing Landscape?

    December is here; and the Christmas countdown has officially begun. Retailers are [...]

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  • How Life-Event Data Allows Retailers to Leverage Consumer Spend in Slow Economic Times

    It’s a challenging time for traditional bricks-and-mortar retailers as they struggle with [...]

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  • AEG Is Embracing Emerging Technology to Sell You Washing Machines

    How do you drive interest in a washing machine? Just ask AEG, [...]

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  • Why Data Is the Future of FMCG Retail

    Across the globe, offline FMCG retail and e-commerce are on a collision [...]

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  •  Is the Personal Approach the Answer to Reaching Increasingly Sceptical Black Friday Consumers Online?

    Black Friday is upon us and consumers are already facing a barrage [...]

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  • Black Friday: How a Single Day Now Offers Retailers Months of Rewards

    Black Friday has quickly become the shining jewel in the retail crown. [...]

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  • The Christmas Season: A Logistical Nightmare for Retailers?

    Standing out in an increasingly crowded online marketplace appears to be a [...]

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  • What Can Retailers Learn from This Year’s China Singles’ Day?

    11 November was the biggest shopping day in the world: China Singles’ [...]

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  • Location Sciences Launches Online-to-Offline Attribution Product; Wayfair Launches Visual Search Product

    RetailTechNews rounds up some of the biggest stories in the European retail technology [...]

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