Lindsay Rowntree

Lindsay Rowntree

Contributor, DTCDaily


Lindsay Rowntree is a contributor to DTCDaily, providing news and analysis on the emerging DTC company segment. Lindsay is also Head of Content at WireCorp. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay


  • How DTC Brands are Using Programmatic for Business Growth

    DTC brands are usually digital-first in their nature and have ambitious growth [...]

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  • How Retailers & CPG Brands Can Boost In-Store Visits

    Should the new year bring new advertising strategies? In this piece for [...]

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  • Announcing the launch of DTCDaily.com & DTC London

    WireCorp currently operates three publications (ExchangeWire, RetailTechNews and TheGamingEconomy), covering the digital [...]

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  • Announcing the Launch of DTCDaily.com & DTC London

    WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital [...]

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  • 2019 Outlook: All Aboard the DTC Train

    ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next [...]

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  • 5 Key Takeaways from Discussions at ATS Berlin

    The representative team from Beeswax EMEA attended ATS Berlin on 6 November, [...]

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  • How the Best Service-Layer Companies May Turn the Tables on Big Brands

    There has been much conversation around direct-to-consumer (DTC) brands, and why and [...]

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  • The New Frontier for Programmatic: Digital E-Commerce

    Much is to be said about the new wave of buying and [...]

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  • Personalisation & Loyalty: The High Street Fights Back

    The death of physical shops, and indeed the high street, has long [...]

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  • More Shopping on Smartphone than Tablet; Overstock Collaborates with Databricks

    RetailTechNews rounds up some of the biggest stories in the European retail [...]

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