Eileen Yu

Eileen Yu

APAC Editor, DTCDaily


Eileen Yu is APAC Editor of DTCDaily, where she edits and writes APAC-related content focusing on the emerging direct-to-consumer company segment. Based in Singapore, Eileen has more than 17 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data.Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences.Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma”.

Articles by Eileen


  • SingPost Looks to Plug Last-Mile with More Delivery Options

    The resurgence of e-commerce in Southeast Asia has helped mitigate the decline [...]

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  • Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules

    In this edition of Weekly Focus APAC: Potential Walmart Exit Posed as [...]

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  • Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration

    In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth [...]

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  • How APAC Retail Should Move Forward in 2019

    What key trends will play out in the Asia-Pacific retail tech landscape [...]

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  • Weekly Focus APAC: Mobile to Lead Online Retail in APAC Markets

    In this edition of Weekly Focus APAC: Mobile to Lead Online Retail [...]

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  • Weekly Focus APAC: China to Overtake U.S. in Retail Sales

    In this edition of Weekly Focus APAC: China to Overtake U.S. in [...]

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  • Weekly Focus APAC: Security Fear Drives Retailers Away From Digital

    In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers [...]

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  • Weekly Focus APAC: E-Commerce Drives China Mobile Payments Services

    In this edition of Weekly Focus APAC: E-Commerce Drives China Mobile Payments [...]

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  • Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station

    In this edition of Weekly Focus APAC: JD.com Sets Up Shop at [...]

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  • Weekly Focus APAC: Alibaba Inks Cross-Border Deal with Russian Carrier

    In this edition of Weekly Focus APAC: Alibaba Inks Cross-Border Deal with [...]

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