Ciaran O'Kane

Ciaran O'Kane

Contributor, DTCDaily


Ciaran O'Kane is a contributor to DTCDaily, providing news and analysis on the emerging direct-to-consumer company segment. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He also continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran


  • RetailTechNews Is Becoming DTCDaily

    We are big believers in the direct-to-consumer (DTC) segment. We firmly believe [...]

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  • 19 Things to Consider in 2019

    I have read some utterly depressing outlooks for the year ahead. It [...]

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  • Why Apple Will Be the Number 4 Ad Platform in 2 Years

    When Apple’s Tim Cook took such a public swipe at the way [...]

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  • Why the Outcome-Based Model Is the Only Logical Route for Agencies

    Holding groups are under pressure. Their business model has been questioned and [...]

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