Direct-to-consumer (DTC) is one of the biggest trends in marketing. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Uber and Airbnb.
This is impacting the broader marketing ecosystem as DTC companies forgo traditional branding to acquire their customer base – and build brand equity.
Platforms and distribution have also revolutionised the consumer experience, allowing agile challenger brands to build market share in sectors that were dominated by legacy players.
DTCDaily.com provides news and insight on the growing ‘challenger brand’ segment – with focus on marketing, customer acquisition, distribution, data, analytics, technology, M&A and building brand longevity.
We’re always interested in any DTC-related news across EMEA, APAC and LATAM. Relevant companies are encouraged to get in touch. We’re also interested in hearing from PR people working with DTC companies.
If you have a global news story, please send your release to press[AT]dtcdaily.com.
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